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  Guide to Implementing Sales Automation, 2nd Edition
by Paul Selden

cover

Our Price: $139.00

Book:
Published 1994
525+ pages
Shipping Weight:
Wt. 5 lbs

The Guide to Implementing Sales Automation presents a clear, detailed description of each step in the complete sequence of how to automate your sales process, including:


 

  • benefits of sales automation
  • linking tools to business goals
  • long-term implementation issues
  • user consideration
  • sales process mapping and improvement
  • cost-benefit analysis
  • software and hardware selection
  • how to work with vendors
  • building enthusiasm
  • training tactics
  • how to determine results
  • and more!

A classic work in the field, the second edition of this landmark book greatly expands coverage of the latest breakthroughs, both in concept and practice.  The second edition advances the state-of-the-art of sales process analysis to level approaching a true engineering discipline, and serves as a foundation for the professional body of knowledge in the field.

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