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  Sales Process Engineering: A Personal Workshop
by Paul Selden

cover

Our Price: $36.00

Book:
Published 1997
310 pages
Shipping Weight:
Wt. 4 lbs

Sales Process Engineering: A Personal Workshop is the first book to thoroughly explore how to apply modern principles of process and quality improvement to sales, marketing, and customer service as an integrated system.  The live workshop format brings advanced concepts to life, making them clear and easy to understand.  Highly illustrated, the book describes how to use 12 process problem solving tools, six major process improvements principles, five key variables to target, 44 measurement indices, and 12 essential engineering concepts.  This book pushes the boundaries of sales process analysis including examples of how to apply statistical process control to evaluate sales process performance and experiments you can use to show your people to the importance of proactive sales pipeline management.

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