Active in ongoing research, Paul is author of the earliest standard reference work in the field, the 525+ page Guide to Implementing Sales Automation and Cost Benefit Analysis & Sales Automation, the first book length treatment of this critical issue. Sales Process Engineering: A Personal Workshop, released by ASQ Quality Press, was the first comprehensive book to treat sales as the output of a process that can be systematically studied and improved using well-established principles of quality and process engineering. AchieveGlobal, the noted sales training firm, licensed five of Paul's professional workshops on sales process improvement and automation for presentation to their own clients, worldwide. A typical recent assignment was with GE Capital, where he developed a week long sales training course based on Jack Welch's drive for six sigma process and quality improvement in all aspects of the business.

Recently named one of the "10 Most Influential People in Customer Relationship Management" by Sales & Marketing Automation magazine, Paul is highly regarded for his objective approach. He has been interviewed by publications such as Inc., Selling Power, Sales and Marketing Management, Sales & Field Force Automation, and many others. Paul's articles have appeared in Training Magazine, Quality Progress, Sales Process Engineering & Automation Review, and Sales and Marketing Strategies & News, among others. Paul has spoken at conferences hosted by the American Society for Training and Development, the American Society for Quality, the Data Processing Management Association, DCI, the National Association of Wholesalers, Sales and Marketing Executives International, and many others. He holds a Ph.D. in behavioral psychology from WMU, is founder of the non-profit Customer Relationship Management Association, and is an ASQ-certified Quality Engineer. Paul personally consults with and develops programs for companies interested in systematic process improvement through his new firm, The Paul Selden Companies, Inc.