The Paul Selden Companies' primary mission is to explore and map fundamental principles that govern sales process behavior, then to show our clients how to apply those principles for commercial gain and/or for the benefit of society as a whole.

We define "sales" as the output of a system that encompasses sales, marketing, and customer service processes. In this sense, "sales" is not a single "department;" it is a result produced by interdependent causal systems. Our perspective allows us to bring the arsenal of scientific and engineering disciplines to bear on the entire subject. Our mission is to help advance this effort.